This post provides a consistent naming convention for your enterprise resources to ensure clarity, consistency, and easy identification.  

Importance of a Clear Naming Convention

Effective naming conventions are vital for multiple reasons:

  • Clarity and Intuitiveness: Naming conventions that are clear and easy to follow make locating and managing resources more efficient. They reduce the learning curve for new team members and simplify resource categorization.
  • Avoidance of Ambiguity: A standardized naming approach helps avoid confusion arising from similar-sounding or ambiguously named resources. This clarity can directly impact operations, security, and maintenance processes.
  • Operational Efficiency: A uniform naming structure can expedite troubleshooting, resource allocation, and resource-related operations. This can save considerable time and reduce errors.
  • Scalability: As an organization grows and deploys more resources, a robust naming convention ensures that the expansion is organized and manageable.
  • Audit and Compliance: Easily identifiable resources facilitate smoother audit processes. A clear naming structure helps auditors understand the purpose and ownership of a resource, which can be crucial for compliance requirements.

On the contrary, naming conventions that are hard to understand or inconsistent defeat the purpose:

  • Increased Overheads: Teams spend extra time deciphering the role, ownership, or purpose of a resource based solely on its name, leading to inefficiencies.
  • Increased Mistakes: Misinterpreting resource names can lead to mistakes, including wrong resource modifications or deletions.
  • Difficulty in Onboarding: New team members face challenges understanding the resource landscape, leading to longer onboarding times and potential errors.

Naming Convention Example

Below is only an example of what you can do. Mix, match, reorganize, and add whatever you want.

Location – business unit/department – Environment -Resource Type – Instance


Geo Location (You could use Airport Codes):
Miami = mia
Tampa = tpa
Los Angeles = la
Seattle = sea

Business Unit:
Finance = fin
Marketing = mktg
Human Resources = hr
Information Technology = it

Internal = int
External = ext
DMZ = dmz
Cloud = cld

Production = prod
Development = dev
Quality Assurance = qa
Staging = stage
Testing = test

Resource Type:
API = api
Web App = webapp
Site to Site VPN = stsvpn
Remote Access VPN = ravpn
VPN Gateway = vpng
VPN Site = vpns
Web App Firewall = waf
Web App Firewall Policy = wafp
Virtual Machine = vm
Desktop = dt
Laptop = lt
Load Balancer = lb
Subnet = snet
Domain Controller = dc
File Server = fs
Web Server = ws

01 or 001


  • Regularly review and update this naming convention to align with evolving standards.
  • Maintain a documented list of abbreviations to ensure consistency.
  • Use the tagging features on both platforms to add more context.

What About Security?

When it comes to the security of a corporation, one might wonder how impactful internal naming conventions can be, especially in the realm of DNS. However, historical evidence and practical experience suggest that descriptive or transparent naming schemes within DNS are not the foremost threat.

First and foremost, most corporate breaches occur not because of naming schemes but due to other, more prominent vulnerabilities. This includes exploiting known system weaknesses, misconfigurations, and, most notably, social engineering attacks like phishing. In most hacking scenarios, attackers exploit interfaces that are publicly accessible, such as websites, email systems, or remote access portals. The internal naming conventions of an organization, be it in its code, databases, or network structures, don’t inherently offer much exploitable information.

Additionally, the concept of obfuscation, making something deliberately hard to understand, tends to be more of a security theatre. While renaming key components to be less obvious might slow down an attacker slightly, it’s not a robust security measure in itself. In fact, overly complicated naming can lead to its own set of problems, including increased bugs and maintenance challenges.

This isn’t to say that some level of obfuscation isn’t useful. A strategic level of obscurity can be beneficial, especially when it comes to highly sensitive data like passwords, encryption keys, or critical infrastructure components. However, if other security practices are robust and transparent, naming doesn’t inherently put a company at significant risk.

Once an attacker manages to bypass initial security measures and gain internal access to a network – especially a Windows AD domain network – they have a plethora of other, more effective avenues to exploit. This includes accessing sensitive data, escalating privileges, compromising servers, and exploiting misconfigured systems, to name just a few. From sniffing network traffic for unencrypted data to using sophisticated tools like Mimikatz to extract credentials, attackers have many techniques that far surpass the potential gains from analyzing DNS naming conventions.

In conclusion, while transparent naming might provide an attacker with some minor insights, it’s hardly the crux of the issue regarding corporate security. An organization should focus on reinforcing its primary security measures, preventing initial access, and limiting the ability of an attacker to move within its network once they have gained entry.